Studies consistently show that 70-80% of women are wearing the wrong size bra. Some women were fitted for a bra years ago and still buying that size; some were never fitted properly in the first place. A woman’s bust size is in a constant state of flux due to weight loss and gain, pregnancy and menstrual cycles, weather, and other natural variations such as aging. Furthermore, many women do not choose to wear women’s sports bras while exercising, which can cause neck, shoulder, and back pain, pinched nerves and premature sagging, particularly in women with a C cup or larger.
Everyday bras may only have a 3 to 6 month life cycle. In three months’ time, an everyday bra can stretch by as much as 4 inches due to washing and wearing. To make this whole issue even more complicated, you may not wear the same size from brand to brand. If your bra feels uncomfortable or has become, frankly, unsupportive—when the underwire becomes exposed or straps give out—it is definitely time for replacement.
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